Although the U.S. Army has not adopted a battlefield cell phone yet, many troops take their iPhone and Android phones to war with them anyway. Even without cell service, the smart phones act as hand held computers, providing all sorts of useful capabilities (including entertainment via music and games, plus pictures and vids of friends and family). In recognition of this, Magpul has developed a protective case for the iPhone. Magpul makes higher quality rifle magazines (which many troops eagerly buy with their own money) and other weapons accessories. Magpul thrives by detecting what the troops want, and getting it too them. The $10 iPhone Field Case is another example of that, although in addition to being available in Black, Flat Dark Earth, Foliage Green or OD Green, the case can also be had Pink or Orange.