Anyone visiting my blog over the past few months may have noticed that the colors of the page keep changing.
You are not imagining this.
I’ve been on a quest of sorts, trying to find the html color equivalents of the ACU uniform colors.
The Army describes these colors as Foliage Green, Urban Gray and Desert Tan
Maybe its minor point. Maybe I’m the only blogger or website designer that wants that kind of information. But I don’t think so.
But I’m also under the impression that Army is trying to build a brand. And with the change, especially the radical change as between BDU or DCU and the ACU, that kind of effort’s got to be kicked up a notch. Dress uniforms will be changing soon and the standard picture of “Army” and “Soldier” will change. That change should be managed.
I did come across, once upon a time, an official Army page that described the correct display proportions and colors of the “Army Star logo.” That was cool. And they should be doing that for the Army Strong campaign as well.
What’s the correct font for “Army Strong”? There are several standard font’s that are close, but no clear match. Since it’s not a standard font, the Army should consider publishing it.
So in the interest of helping anyone else who’s trying to figure out the colors, here’s the codes as this color-blind soldier has currently figured them. If you think I’ve missed the mark, please feel free to comment here or drop me a line.
Urban Gray: A2A593
Foliage Green: 7F8779
Desert Tan: D6D2B6
Anyway, that’s how I see it.